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ERC-721 is a set of rules that help to create unique, one-of-a-kind tokens on the Ethereum blockchain. These tokens can be used to represent different types of assets, like artwork, collectibles, or in-game items. Thanks to ERC-721, developers can easily create new applications and use cases. In addition, ERC-721 has helped to standardize the creation and management of NFTs, making it easier for everyone involved, which has led to the growth of the NFT market.